![]() The data are analyzed based on the flouting of the quality maxim, the quantity maxim, the relevance maxim, the manner maxim, and the flouting of a combination of maxims. Observation method is used in the data collection process. The main concern in this research is the flouting of the maxims. There are five major ways of failing to observe a maxim: flouting, violating, infringing, opting out, and suspending. The data used in this research are dialogues containing expressions of the non-observance of Gricean maxims. The data source of this research is the subtitle of Sherlock Holmes BBC Series First Episode: A Study of Pink, which was published in 2010 by Subscene, and accessed on 14 July 2013. No attempts were made to analyze the data phonologically and syntactically. The data were analyzed pragmatically for the identification and classification of the flouting of the maxims in the movie. ![]() This research investigates the nonobservance of Gricean maxims in the movie series Sherlock Holmes according to the theory of conversational maxims proposed by Grice (1975). Therefore, this research attempts to investigate the non-observance of Gricean maxims found in the movie series Sherlock Holmes, in particular it addresses the question “what conversational maxims are flouted in the movie”. It is interesting to investigate how in a conversation someone may choose not to cooperate, and the meaning behind the uncooperative communication. ![]() According to Grice the term that describes the uncooperative communication is the non-observance of maxims. A person can be said to be uncooperative if he speaks untruthfully, irrelevantly, provides ambiguity, and gives more or less information than required with additional meaning generated during a conversation. However, in the use of language in everyday communication, it turns out that sometimes people do not cooperate with each other because they are incapable of speaking clearly or because they deliberately choose to lie (Grice 1975: 49). According to Grice the term that describes cooperative communication is the observance of conversational principles of maxims. A person can be said to cooperate if he speaks sincerely, relevantly, and clearly providing sufficient information while exchanging verbal information without any additional meaning generated. According to Grice (1975), to achieve a successful communication, participants must be cooperative with each other, so the speaker and the hearer are able to understand what they mean. LEXICON, Volume 1, Number 2, April 2012 203 INTRODUCTION Communication is the act of sharing or imparting a share of anything, a sharing of ideas and feelings in a mutual understanding (Gartside 1986:1).
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